To understand the function of the floor to make up incomplete

At present, the floor for consumers has been no stranger to basic necessities now every family, flooring products are basically covered all over the country. Holds many lessons, flooring companies in order to win the long-term development, we need to be strengthened to expand its own distribution network and tap more market space. In the distribution network, the depth distribution is a big method. Depth distribution is certainly not a lot of people understand the "human wave tactics", but a very complex technical activities, technical content large enough, certainly better than investment, a promotion much more difficult. vinyl coated wire fenceDepth distribution division of refractory manufacturers face a dilemma First, the market focus flooring manufacturers sink to the county, the county as a basic marketing unit, the channel is still very deep, there are insurmountable and the second installment of the surface over a broad retail outlets, distributors distribution capabilities, marketing capabilities and management capacity can not cover all the second groups and terminal; second, the market focus sinking process, more and more small-scale dealers, leading auto "function incomplete", a depth dependence on manufacturers.

Under this background, manufacturers face a dilemma, if you follow the principle of the division of vendors, manufacturers carry out their duties, because the dealers "feature incomplete" market construction is certainly difficult to satisfactory, manufacturers must be able to accept the unsatisfactory outcome of the market; if manufacturers have to pursue a more satisfactory market structure, we need the depth of intervention, dealers can not afford to take the initiative to assume some of the functions. At the expense of manufacturers of manpower and cost too much, even unsustainable. Companies need to make up the dilemma between the floor composit decking park benches and tables"function incomplete" The first step is to recognize auto "function incomplete" alternative investment dealer active part of the functions, distribution and promotion of the two main functions; the second step to make up for driving auto "function incomplete", improve dealer functions, the easiest The approach is "1 + 1" mode;

The third step is the business functioning, manufacturers gradually withdraw, flooring manufacturers carry out their duties. If the dealer can not assume the functions of the independent distribution in the depth distribution, the distributor should be replaced. Depth distribution is "flooring manufacturers who do business should do." This is a violation of the principle of the division of the manufacturer, also hides a huge risk. The biggest risk is the cost of risk, as the promotion of a comprehensive cost factory workers more than three times the business. Such a high cost, only suitable for short-term strategic investment.build a deck around a 27 ft above ground pool If the depth distribution and finally turned into a long-term strategic investment, not only contrary to the original intention of the depth distribution there, and it is possible to flooring manufacturers dragged into the abyss. In other words, the key is not to put the depth distribution much, nor the depth to do more, but rather whether there are exit mechanisms have quit ability, can successfully get out without affecting the normal operation of the market.