To understand the function of the floor to make up incomplete

At present, the floor for consumers has been no stranger to basic necessities now every family, flooring products are basically covered all over the country. Holds many lessons, flooring companies in order to win the long-term development, we need to be strengthened to expand its own distribution network and tap more market space. In the distribution network, the depth distribution is a big method. Depth distribution is certainly not a lot of people understand the "human wave tactics", but a very complex technical activities, technical content large enough, certainly better than investment, a promotion much more difficult. vinyl coated wire fenceDepth distribution division of refractory manufacturers face a dilemma First, the market focus flooring manufacturers sink to the county, the county as a basic marketing unit, the channel is still very deep, there are insurmountable and the second installment of the surface over a broad retail outlets, distributors distribution capabilities, marketing capabilities and management capacity can not cover all the second groups and terminal; second, the market focus sinking process, more and more small-scale dealers, leading auto "function incomplete", a depth dependence on manufacturers.

Under this background, manufacturers face a dilemma, if you follow the principle of the division of vendors, manufacturers carry out their duties, because the dealers "feature incomplete" market construction is certainly difficult to satisfactory, manufacturers must be able to accept the unsatisfactory outcome of the market; if manufacturers have to pursue a more satisfactory market structure, we need the depth of intervention, dealers can not afford to take the initiative to assume some of the functions. At the expense of manufacturers of manpower and cost too much, even unsustainable. Companies need to make up the dilemma between the floor composit decking park benches and tables"function incomplete" The first step is to recognize auto "function incomplete" alternative investment dealer active part of the functions, distribution and promotion of the two main functions; the second step to make up for driving auto "function incomplete", improve dealer functions, the easiest The approach is "1 + 1" mode;

The third step is the business functioning, manufacturers gradually withdraw, flooring manufacturers carry out their duties. If the dealer can not assume the functions of the independent distribution in the depth distribution, the distributor should be replaced. Depth distribution is "flooring manufacturers who do business should do." This is a violation of the principle of the division of the manufacturer, also hides a huge risk. The biggest risk is the cost of risk, as the promotion of a comprehensive cost factory workers more than three times the business. Such a high cost, only suitable for short-term strategic investment.build a deck around a 27 ft above ground pool If the depth distribution and finally turned into a long-term strategic investment, not only contrary to the original intention of the depth distribution there, and it is possible to flooring manufacturers dragged into the abyss. In other words, the key is not to put the depth distribution much, nor the depth to do more, but rather whether there are exit mechanisms have quit ability, can successfully get out without affecting the normal operation of the market.

Export-oriented companies fought in the domestic market floor

The moment, many companies in the international market setback floor, have turned to the domestic market from abroad, but the face of some large flooring business, can be described as ship does not turn around, to turn to the domestic market is also a major challenge, there are some companies that lost in the lack of knowledge on the domestic market, the lack of long-term development plan, and some with the flow, no core values, some do not find their competitive Advantage, and led to foreign markets negligence, while the domestic market is not caught. To retreat, clarify ideas before departure Pro Yuan Xian fish, as retreat webs. The domestic market is the big fish, but exports flooring companies do not have in their own good time fishing skills, and must not act rashly.Eco Outdoor Floor Specifically, the ideological level, the flooring company first wanted to know what the future direction is, what path is not only to form a complete system solutions, but also the implementation of the business development plan, the milestones inside. Let reality and the direction is not out of line, always towards results companies want development.

Operational level, although millet plus rifles can win the war, but after all different times, different competition, the market instruments, the allocation of talent also need to advance with the times, to catch big fish, nets strong enough for the job you want. It is not only contains a variety of rigid tools market development, more importantly, the channel policy, team management system, etc. These flexible tools ready in place to ensure the operation of the domestic market each plate has a corresponding support and methods. In short, for export to the domestic enterprises, in terms of the market, consumer demand, product positioning,l shaped bench patio furnitureetc. should be changed, with the market environment and their own situation and the characteristics of consumers, develop a domestic market environment to adapt to the enterprise positioning, product positioning, positioning, sales people, and, accordingly, the development of enterprises to make rational planning. The relationship between the operation of the domestic market and then start thinking straightened out, export companies can move forward with ease in the face of temptations or difficulties, can stand firmly to solve the problem, so that enterprises in a straight line before the target line.

Domestic market companies need to learn the operation of the floor occasion An occasion in this way, more often is used in the transmission, such as by means of popular events, with the concern of the network, with the other big brand influence and other flooring companies in terms of export, has not been influential in domestic brands when, with the mode of transmission is undoubtedly an occasion that allows the host brand awareness quickly. But with the export trend of domestic flooring business resellers malpractice, plus industry segments, specialization of social background, export enterprises to strengthen the capacity of the ground if they can not be executed in the short term will translate into sales potential of this spread, spread The occasion is compromised, it will fall in behind other businesses. Thus, with the domestic mature team, a mature distribution network, responsible for the third party outside the brain andl shaped bench patio furnitureother resources, such as full speed will make transformation of the way export flooring business, to accelerate progress. Just think, if the export business transformation at the beginning of the floor, there is an understanding of the domestic market, focusing on the effectiveness of the intervention agency outside the brain to help companies clarify ideas, develop strategies, methods, and offers a variety of cooperation to help export enterprises to effectively utilize the floor Mature resource, the rapid development of the enterprise does not want to immune.